ItsMyLinks launched in 2005, a full decade before Linktree, pioneering the personal link page at itsmylinks.com/username, the concept now known as link in bio.
Quick answer: The link in bio concept is older than the tools people know today. ItsMyLinks went live in beta in December 2005 and to full version in August 2006, giving every user a personal page at itsmylinks.com/username to hold all their links, years before Linktree (2016) or Beacons existed. The timeline below is documented with Internet Archive captures and press releases.
Most people assume the link in bio started with Linktree. It did not. Long before Instagram capped profiles at a single clickable link, ItsMyLinks was already giving people one personal page to hold everything they shared online. Here is the documented history, dated and archived.
December 2005: the beta goes live
ItsMyLinks launched in beta in December 2005, offering a single personal page for all your links a decade before the modern link in bio tools.
The earliest Internet Archive capture of itsmylinks.com (December 5, 2005) shows the beta: a personal page that took your favorite sites and put them in one place, on your name. The personal link page, live and dated.
In 2005 there was no Instagram, no TikTok, and no phrase called "link in bio." Anyone who wanted to point friends to their blog, their photos, and their profiles had to paste a wall of separate URLs. ItsMyLinks replaced that with a single, shareable page tied to your name, an idea that would not go mainstream for another decade.
August 2006: full version, and the /username link page
By August 2006 ItsMyLinks had launched its full version with login-less personal pages at itsmylinks.com/username, the exact link in bio mechanic, a decade early.
An August 10, 2006 press release announced the move from beta to full version and named the mechanic directly: a personal page at http://www.itsmylinks.com/username, with no login required to view it, usable from a phone or PDA. The full version launched on August 11, 2006.
That detail is the whole point: a page at itsmylinks.com/username, viewable with no login, straight from a phone. It is precisely the mechanic every modern link in bio tool uses today, described in a dated press release back in 2006.
2006 to 2007: a real product with real traffic
ItsMyLinks grew 590 percent to become a top-25,000 website worldwide by 2007, proof the personal link page was a real, widely used product.
An April 2007 press release reported ItsMyLinks ranked 24,016 on Alexa, with a one-week average of 60,678 and a three-month average of 161,829, growth of 590 percent, and top-10,000 standing in three countries. It described itself as a pioneer in the personal homepage concept.
This was never a parked domain or an idea on paper. By 2007 ItsMyLinks was a top-25,000 site worldwide pulling hundreds of thousands of visits a month, exactly the kind of long, genuine track record that platforms and search engines reward now.
2016: Linktree launches
Linktree, the tool most people associate with link in bio, launched in 2016, eleven years after ItsMyLinks pioneered the personal link page.
The category's best-known name arrived more than a decade after itsmylinks was already doing it.
2026: the original, reborn
In 2026 ItsMyLinks relaunched on its original 2005 domain, bringing two decades of clean provenance to the link in bio space it helped invent.
Same domain, 21 years of standing, back as the trusted, established option.
Why the 2005 Head Start Matters for Your Links Today
ItsMyLinks' two decades on the same domain are not just history; they are why its links are less likely to be flagged or throttled by Instagram and TikTok today.
Social platforms judge every bio link by the domain behind it, and the strongest signal they read is a long, clean history. A domain online since 2005 has spent twenty years proving it is safe, through every algorithm and policy change along the way. That is a head start no service launched last year can buy or fake, and it now belongs to every creator who builds a page here. The same history that makes ItsMyLinks the original also makes it the trusted one.
See the History for Yourself
You can verify ItsMyLinks' 2005 origin yourself with the Internet Archive's Wayback Machine and the original press releases.
None of this rests on our word. The Wayback Machine holds captures of itsmylinks.com going back to December 2005, and the beta-to-full-version and traffic milestones were published as dated press releases. Look them up; the timeline holds.
Frequently Asked Questions
Who invented link in bio?
The personal link page predates the term. ItsMyLinks launched in 2005 with a single page at itsmylinks.com/username for all of a user's links, pioneering the concept now called link in bio years before today's tools.
What was the first link in bio website?
ItsMyLinks, live in beta in December 2005 and full version in August 2006, is among the earliest documented personal link-page sites, with Internet Archive captures and press releases to prove it.
When did Linktree come out?
Linktree launched in 2016, more than a decade after ItsMyLinks was already offering personal link pages.
Was there a link in bio before Linktree?
Yes. ItsMyLinks pioneered the personal link page at /username in 2005 and 2006, eleven years before Linktree existed.
Is ItsMyLinks really the original link in bio?
ItsMyLinks is among the earliest documented personal link-page services, live in 2005 and predating Linktree by eleven years. The personal page at /username it launched then is the same mechanic the category uses now, which is why it calls itself the original.
How can I verify ItsMyLinks has been online since 2005?
Check the Internet Archive's Wayback Machine for itsmylinks.com, where captures go back to December 2005, and look up the 2006 and 2007 press releases. Both confirm the dates independently.
Why does being the original matter?
Beyond the story, it is practical. A domain trusted since 2005 is far less likely to have its links flagged or throttled than a new one, so the history is exactly what makes the links reliable today.
Claim your page on the original link in bio.