If you are choosing between ItsMyLinks and Beacons, the real question is not which one has more buttons. It is what you need the link to do: quietly route fans to everything you already sell, or be the store itself. Both are free to start, but they are built for different jobs, and picking the wrong one either slows your page down or leaves money on the table. This comparison breaks the two down on the things that actually matter to a creator: cost, trust, speed, and what each one really does.
Short answer: ItsMyLinks and Beacons are both free, but they solve different problems. ItsMyLinks is the better pick if you want a fast, trusted link page that keeps your links from being throttled, on a domain online since 2005. Beacons is better if you want an all-in-one storefront to sell products and run email directly from your bio, and you accept a heavier page and a newer platform domain in exchange.
ItsMyLinks vs Beacons at a Glance
ItsMyLinks is a lightweight, trusted link page on a domain online since 2005. Beacons is a heavier all-in-one creator storefront with native selling built in. Both are free to start.
Both tools route through the single profile link platforms allow, as covered in YouTube Help.
| Feature | ItsMyLinks | Beacons |
|---|---|---|
| Price | Free | Free; around $10/mo to remove branding |
| Domain and trust | itsmylinks.com, online since 2005 | Newer platform subdomain |
| Page weight | Light and fast | Feature-heavy, heavier page |
| Selling on the page | Links out to your shop or subscriptions | Native storefront and checkout |
| Email and SMS capture | No | Yes |
| Business tools | No | Media kit, calendar booking, more |
| Best for | A trusted, fast hub for links you sell elsewhere | An all-in-one store run from the bio |
Cost: What Each One Charges
ItsMyLinks is free, with no subscription and no branding fee. Beacons also has a generous free tier, but it charges around $10 a month to remove its branding from your page, and its native selling tools can carry fees at checkout, so verify the current terms before you rely on it to move money. For the core job of holding your links, ItsMyLinks costs nothing; with any storefront tool, check what it charges at the point of sale.
Trust and Deliverability: The Hidden Factor
The domain behind your link decides whether platforms trust it. ItsMyLinks runs on itsmylinks.com, online since 2005, so links are less likely to be flagged or throttled than links on a newer platform subdomain.
Instagram and TikTok quietly judge the domain behind every link before deciding how widely to show it. Links on new or heavily shared platform subdomains are more likely to be flagged, buried, or shown to fewer people. ItsMyLinks sits on a domain that has been online since 2005, so your link carries two decades of clean reputation, which is exactly the kind of history that keeps a link from being throttled. For any creator whose reach depends on that link actually getting through, deliverability is not a footnote. It is the whole point.
Features: Where Beacons Pulls Ahead
To be fair to Beacons, it does more inside the page. You can sell products and accept donations natively, capture email and SMS, and use extras like a media kit generator and calendar booking, plus themes, gradients, and video embeds. It can also import your links from Linktree. If you want your bio link to actually be your store, Beacons packs more into one place. The trade-off is a heavier page, more to set up and manage, branding on the free plan, and a newer domain carrying less trust. It is a creator business platform first and a link page second.
Speed and Simplicity: Where ItsMyLinks Wins
ItsMyLinks is one clean page that loads fast and links out to everything you share, with nothing extra to slow it down and no branding to pay your way out of. For the large number of creators who already have a shop, a subscription page, or a store somewhere else and simply need a trusted hub that routes fans to all of it, that lightness is the advantage. The page loads instantly, and the link sits on a domain platforms already trust. Most creators do not need their link page to be a store. They need it to reliably send fans to the store they already run.
Which Should You Choose?
Choose ItsMyLinks if you want a fast, trusted, free link page that routes fans to what you already sell. Choose Beacons if you want to build and run your store directly inside the bio and are willing to manage a heavier all-in-one platform.
If your shop, subscriptions, or paid content already live somewhere else and you want a fast, trusted hub that reliably sends fans there, ItsMyLinks is the clear fit. If you want your bio itself to be a full storefront with native checkout and email built in, and you accept the heavier page and newer domain, Beacons earns its place. Both are free to try, so the honest move is to match the tool to how you actually earn rather than to the longer feature list. For the core job of a link in bio, done fast and on a domain that will not get you throttled, you can claim your ItsMyLinks page and be live in minutes.
Frequently Asked Questions
Is ItsMyLinks or Beacons better for creators?
It depends on the job. ItsMyLinks is better if you want a fast, trusted link hub that routes fans to what you already sell. Beacons is better if you want to sell products and run email directly inside the bio and are comfortable managing a heavier all-in-one platform.
Which is better if I already sell somewhere else?
ItsMyLinks. If your shop, subscription, or checkout already lives on another site, you do not need your link page to be a store, you need it to send fans there fast and reliably. ItsMyLinks is a light, trusted hub built for exactly that. Beacons makes more sense when you want the selling to happen on the page itself.
Is Beacons free?
Beacons has a free tier with generous features, but removing its branding costs around $10 a month, and some sales tools have their own costs. ItsMyLinks is free with no branding fee.
Which loads faster, ItsMyLinks or Beacons?
ItsMyLinks is the lighter, faster page because it stays focused on being a clean link hub. Beacons is feature-heavy by design, which adds weight. On a page where fans give you only a few seconds, that speed difference can decide whether they reach your offer.
Can I switch from Beacons to ItsMyLinks?
Yes. Moving is simple because you are just adding your existing links to one clean page. Claim your name on ItsMyLinks, add your socials, shop, and content, and put the single link in every bio.
For the everyday job of a link in bio, done fast and kept trusted, ItsMyLinks is the safer default. Claim your page and route fans to everything you do from one link platforms recognize.