Most link-in-bio tools are barely a few years old. ItsMyLinks is not. It has given people a single page for all their links since 2005, years before "link in bio" was even a phrase and more than a decade before the better-known names launched. That history is more than a fun fact: a domain online and clean since 2005 is exactly what social platforms trust, which is why links from it are far less likely to be flagged, throttled, or blocked.
Short answer: ItsMyLinks has offered a single page for all your links since 2005, years before "link in bio" was a phrase and over a decade before Linktree. That makes it one of the original link pages on the web, and its domain's two-decade history is exactly what platforms trust, so its links are less likely to be flagged.
What "the Original Link in Bio" Really Means
The original link in bio is the simple idea of one page that collects all of your links, and ItsMyLinks has done it since 2005, before the category even had a name.
Long before Instagram limited profiles to a single clickable link, people still needed one place to gather everything they shared online. ItsMyLinks launched in 2005 to do exactly that. The phrase "link in bio" arrived years later, when Instagram and then tools like Linktree popularized it, but the underlying idea, and the ItsMyLinks domain serving it, were already well established. That head start is not nostalgia. It is the foundation of the trust platforms place in the domain today.
A Short Timeline of the Link in Bio
This is not a marketing claim. Every date below is documented with Internet Archive captures and dated press releases, laid out in full on the ItsMyLinks story page.
| Year | Milestone |
|---|---|
| Dec 2005 | itsmylinks.com goes live in beta, a single personal page for all your links (first Internet Archive capture, December 5, 2005) |
| Aug 2006 | Full version launches with login-less pages at itsmylinks.com/username, the exact link-in-bio mechanic, a decade early |
| 2007 | Grows 590% to a top-25,000 site worldwide (Alexa rank 24,016), proving the personal link page at scale |
| 2010 | Instagram launches, creating the one-link-in-bio limitation |
| 2016 | Linktree launches and popularizes the category, eleven years after ItsMyLinks |
| 2026 | ItsMyLinks relaunches on its original 2005 domain as the trusted, established option |
Why Being First Still Pays Off: The Aged-Domain Advantage
Social platforms judge every link by the domain behind it, and the strongest signal they read is a long, clean history. A domain that has operated since 2005 without spam or abuse has spent two decades proving it is safe, through countless policy changes and across the entire rise of social media. That track record cannot be bought or rushed. A domain registered last year starts from zero, no matter how legitimate the service behind it is.
This is the practical payoff of being the original. ItsMyLinks hands every creator a link on a domain platforms already trust, instead of asking them to build that trust from scratch.
How an Aged Domain Keeps Your Links From Being Flagged
A domain with two decades of clean history reads as low-risk to platforms, so links from it are far less likely to be flagged or throttled than links on a new domain.
When Instagram or TikTok evaluates a link, a brand-new or low-reputation domain triggers caution, extra scrutiny, and sometimes outright blocking. An established domain clears that check quietly. Because ItsMyLinks also runs no ads and takes no cut of earnings, its pages stay clean and fast, which removes the other signals that usually set off spam filters. The result is a link that keeps reaching your audience instead of disappearing behind a warning.
The Original vs the Newcomers
Newer link-in-bio tools register fresh domains and have to earn trust from the ground up. During that ramp, their links are the ones most likely to be throttled or flagged, often within days of a creator switching over. ItsMyLinks skips that entirely. Its domain predates Linktree by more than a decade and Instagram itself by five years, so the trust it carries was established long before the modern creator economy existed.
Why the Original Still Matters for Creators
Your link-in-bio is usually the only clickable bridge between your audience and everything you sell or share. If it gets flagged, followers hit warnings or a dead page, traffic drops, and earnings follow. Choosing a service on an aged, trusted domain removes that risk at the root, because the link carries two decades of reputation from the first time you post it. For ItsMyLinks, the 2005 provenance is not a marketing line; it is a measurable advantage in whether your link survives where it matters.
Frequently Asked Questions
What is the original link in bio?
The original link in bio is the idea of a single page that holds all of your links, which ItsMyLinks has offered since 2005, before the phrase existed. It is one of the oldest link pages on the web and runs on a domain with nearly two decades of clean history.
Is ItsMyLinks older than Linktree?
Yes. ItsMyLinks has been online since 2005, while Linktree launched in 2016, so the ItsMyLinks domain predates it by more than a decade. That longer history is part of why its links carry more built-in trust with social platforms.
Why does an old domain help my links?
Platforms trust domains with a long, clean record and treat new ones with caution. A domain online since 2005 has proven it is safe over many years, so links from it are much less likely to be flagged or throttled than links on a recently registered domain.
How can I check how old a domain is?
Use a free WHOIS lookup to see a domain's registration date, or the Wayback Machine to view its historical pages over time. Both will confirm that itsmylinks.com has been online and active since 2005.
Is ItsMyLinks free?
Yes. ItsMyLinks is free and never takes a cut of your earnings. It is funded through affiliate partnerships, so you get a trusted link on an aged domain with no fees and no ads on your page.
Being first is rare, and in this case it is also useful. A domain trusted since 2005 gives every creator who uses it a head start that newer tools simply cannot replicate. Your links survive where new domains get flagged, and that is the quiet power of the original link in bio.