Quick answer: Linktree is the feature-rich choice: themes, analytics, integrations, a storefront, and social scheduling, on a free plan with the Linktree footer and paid plans from $8 to $35 a month, all on the shared linktr.ee domain. ItsMyLinks is the simple choice: one clean page, free with no paid tier, no ads, and no card, on its own domain online since 2005, more than a decade before Linktree launched in 2016. If your bio link needs to be a store, Linktree. If it needs to hold your links and keep working on Instagram and TikTok, ItsMyLinks.
Side by side
| ItsMyLinks | Linktree | |
|---|---|---|
| Online since | 2005 | 2016 |
| Price | $0. No paid tier. | $0 free; Starter $8/mo ($6 annual); Pro $15/mo ($12 annual); Premium $35/mo ($30 annual) |
| Ads or branding on your page | No ads. Small "Join" footer link. | Linktree footer on Free and Starter; removed on Pro and Premium |
| Card to start | No | No for Free; 7-day trials on Pro and Premium |
| Domain your link sits on | itsmylinks.com, its own domain | linktr.ee, shared by all users |
| Your address | itsmylinks.com/yourname | linktr.ee/yourname |
| Design | Flat colors: background, name, button, button text | Themes, fonts, layouts, video backgrounds on paid plans |
| Analytics | Click counts | Short window free; 90 days, 365 days, or lifetime by paid tier |
| Store, courses, products | No. Link to the store you run. | Yes, with seller fees from 9% down to 0% on Premium |
| Integrations (Mailchimp, Meta Pixel, GA) | No. Use UTM parameters on your destination links. | Pro and Premium |
| Social scheduling, Instagram auto-replies | No | Yes, capped by plan |
| Content policy | Spam, fraud, illegal activity, harassment, reselling prohibited | Fourteen categories in Community Standards; MLM prohibited; adult links allowed with conditions |
| Enforcement | Manual | Largely automated; 20.48% of appeals accepted, January to June 2025 |
Linktree prices and features from its pricing page and help center, read September 22, 2026.
Where Linktree wins
Features, and it is not close. If you want the page to sell digital products, collect emails, schedule posts, or auto-reply to Instagram DMs, Linktree does all of it and ItsMyLinks does none of it. Premium at $35 a month is a small business toolkit with a link page attached. For a creator whose income runs through the page itself, that is worth paying for.
Where ItsMyLinks wins
Three places. Price: there is nothing to pay, ever, and nothing to cancel. Branding: no ads, no upsell, no footer to buy off. Domain: this is the one that matters most and gets noticed last. Instagram, TikTok, and Facebook judge a link by the domain behind it. Linktree puts every user on linktr.ee, so other users' spam reports affect your link, and Linktree's own help center has an article for when Facebook blocks it. ItsMyLinks runs on its own domain, online since 2005, so your link is judged on twenty years of clean history. Paying for Linktree Pro removes the footer; it does not move you off the shared domain. See is Linktree safe for the numbers.
The one question that decides it
Does your link in bio need to be a store, or does it need to hold your links and keep working? A store wants Linktree or a tool like it. A page that has to work every time a follower taps it, on the night you go live or the day your campaign drops, wants the plain page on the old domain. Plenty of people run both: the store on the tool built for stores, and the bio link on ItsMyLinks pointing at it.
Switching from Linktree to ItsMyLinks
- Copy your link list from Linktree.
- Claim your name at itsmylinks.com/join. No card.
- Paste the links in, pick your colors, save.
- Change the link in each bio.
- Cancel Linktree if you were paying. Paid features run to the end of the cycle. See what happens when you stop paying for Linktree.
Frequently asked questions
Is ItsMyLinks better than Linktree?
For a page that holds links and keeps working, at no cost, yes. For a page that is a store with analytics and integrations, no. They are different tools.
Which is older, Linktree or ItsMyLinks?
ItsMyLinks, by eleven years. See the story of ItsMyLinks since 2005.
Is ItsMyLinks really free forever?
Yes. No paid plan, no ads, no card. See what free means here.
What about Beacons?
Closer to Linktree than to ItsMyLinks. See ItsMyLinks vs Beacons.
Sources
- Linktree pricing, read September 22, 2026
- Linktree Help Center: paid features overview (July 30, 2026)
- Linktree Community Standards (April 9, 2025)
- Linktree Transparency Report, January to June 2025